Pricen – Building the next generation of AI-driven pricing

Pricen is a cutting-edge SaaS company that helps retailers and e-commerce businesses optimize pricing for profitable growth. With AI-driven insights and automation, Pricen simplifies and enhances pricing strategies, from assortment planning to markdowns. Today, Pricen’s platform is trusted by businesses in over 30 countries, demonstrating its global impact.

The Challenge

Pricen faced a dual challenge: managing resources effectively while developing and maintaining two products simultaneously. Ensuring a smooth transition from the old platform to the new one required additional expertise—particularly on the frontend. This is where Software Sauna stepped in, allowing Pricen to focus on scaling its next-generation solution while maintaining the best possible experience for its customers.

The Solution

As Pricen’s success grew, so did the demand for a more scalable and robust platform. To meet these needs, a new product was built from the ground up, designed to deliver even greater value to customers. Software Sauna played a key role in this transformation.

By contributing frontend expertise, designing new features, and enforcing best development practices, Sauna’s developer significantly improved Pricen’s code quality, reduced runtime errors, and boosted overall developer efficiency. Test coverage was also enhanced, leading to a more stable and reliable application.

From day one, our collaboration with Pricen has been built on open communication and trust. We’re proud to support Pricen on its journey to becoming the go-to pricing platform for global retail and e-commerce.

Technologies used with Pricen

• Amazon S3
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• GraphQL
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• Jest
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• Next.js
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• React
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• React testing lib.
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• Storybook